Scientists know why we are so indecisive — and how to get over it

Successful social decision-making typically depends on how well we understand the intentions, emotions, and beliefs of others. When you make a social decision, you factor in traditional decision-making — which typically involves the processes of learning, valuation, and feedback — as well as the mental state of the other person or people involved. This process engages specific neural networks.

This type of decision-making is also where reason meets emotion. Studies show that most of the time sentimental decisions are the result of intuitive processing while practical decisions are the result of rational processing. But this isn’t true for all people — especially people who are emotionally connected to their work.

There’s no one-size-fits-all way everyone approaches decision-making because people are individuals. Some people might make a pro and con list when deciding whether or not to date someone — others might just go with their gut.

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A rules-based decision approach can be helpful for social decisions.Getty Images
Because every decision, and every decision maker, will be different there is no universal first step for approaching a choice, Fox-Glassman says.

But, she says, “it can be helpful for the decision maker to list their goals and then to look at what type of each goal is.”

If the decision is more of a practical one or concerns money, writing out an objective pros-and-cons list can help. That kind of calculation-style approach works well for meeting easily quantifiable goals, Fox-Glassman explains.

If goals are more social — like trying to win others’ approval — a more rule-based decision can be more appropriate, she says. This is thinking that something is the right thing to do, regardless of the costs. Meanwhile, decisions about emotional goals — choosing what feels good, avoiding what feels bad — might be made without you even realizing you’ve made a decision yet.

Most big decisions involve elements of all of these goals, Fox-Glassman says. And multiple goals can conflict — for example, you may want to have another child, but the family finances just aren’t there.

“When different modes of decision-making each lead us to a different answer, that’s unpleasant and might us feel bad about any choice we make — or even hesitant to decide at all,” she says. “But if we can figure out where the conflict came from, we may have the option to decide which mode we want to follow, or which of the two conflicting goals is more important to us. It’ll still be a trade-off, but at least it’s more transparent.”

In the end, any decision can end up being the best choice. Studies suggest that people who dwell in a state of inaction over decisions are more likely to feel regret than those who make a decision. And once you do make a hard decision, your brain adjusts its preferences — meaning you’re more likely to be able to make another hard decision in the future.