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Things You Should and Should Never Do At a Restaurant: The Complete Guide
The frontal lobe is, in fact, the part of the human brain involved in all types of higher-order functions: such as planning, problem solving, motivation, judgment, social behavior, and impulse control. In this case, the sugars present in bread and wine create a blood sugar spike that stimulates the production of serotonin, the so-called feel-good hormone, resulting in us being happier and more satisfied and, consequently, more likely to eat more.
According to the neuroscientist, happy customers are encouraged to order more food, thus paying a higher bill because they are encouraged to order more dishes. For this very reason, Amen also suggests that restaurants shouldn’t charge for bread, a practice that isn’t yet widespread, as some still add it to the bill. According to Amen, restaurateurs should view it as an investment, because they are sure that by teasing customers with the basket, they will end up spending more money.
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